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First Posted: 5/19/2013 The Associated Press
LOS ANGELES &#8212; &#8220;Star Trek: Into Darkness&#8221; had a $70.6 million domestic launch from Friday to Sunday, a debut that&#8217;s lower than the studio&#8217;s expectations.
Its predecessor, 2009&#8217;s &#8220;Star Trek,&#8221; opened with $75.2 million.
Since premiering Wednesday and expanding Thursday to general cinemas, &#8220;Into Darkness&#8221; has pulled in $84.1 million, well below distributor Paramount&#8217;s initial forecast of $100 million. The film added $40 million overseas.
, pushing its total to $80.5 million since it began rolling out internationally a week earlier.
The &#8220;Star Trek&#8221; sequel bumped &#8220;Iron Man 3&#8221; down to second place after two weekends on top. Robert Downey Jr.&#8217;s superhero saga took in $35.2 million domestically to lift its receipts to $337.1 million. Overseas, &#8220;Iron Man 3&#8221; added $40.2 million, raising its international total to $736.2 million and its worldwide tally to nearly $1.1 billion.
While &#8220;Iron Man 3&#8221; and &#8220;Into Darkness&#8221; did well overseas, they were outmatched by the debut of Baz Luhrmann&#8217;s &#8220;The Great Gatsby,&#8221; which followed its domestic debut a week earlier with a wide rollout internationally. &#8220;Gatsby&#8221; pulled in $42.1 million overseas, coming in a bit ahead of both &#8220;Iron Man 3&#8221; and &#8220;Into Darkness.&#8221;
Domestically, &#8220;Gatsby&#8221; held up well at No. 3 with $23.4 million, lifting its total to $90.2 million.
In today&#8217;s Hollywood of bigger, better sequels, follow-up films often outdo the box office of their predecessors, as each &#8220;Iron Man&#8221; sequel has done. While &#8220;Into Darkness&#8221; earned good reviews and is getting strong word-of-mouth from fans, the film did not quite measure up to the opening weekend of director J.J. Abrams&#8217; &#8220;Star Trek&#8221; reboot from four years ago, at least domestically.
&#8220;&#8216;Star Trek&#8217; remains a fan-boy movie. It doesn&#8217;t seem to have the same kind of cross-over appeal as say an &#8216;Iron Man&#8217; or some of these others,&#8221; said Paul Dergarabedian, an analyst for box-office tracker Hollywood.com. &#8220;It&#8217;s a very specific brand, but I think the general public would love this movie, because it&#8217;s such an action movie. But to get a hundred-million-plus opening weekend, unless you&#8217;re &#8216;Twilight,&#8217; you really have to cross over to all audiences.&#8221;
Paramount points out that overseas business is up in many markets, though, so that worldwide, the sequel is off to a better start.
&#8220;Because of the nature of the franchise, because of how many movies have been made and the various forms of the TV shows, I&#8217;m not sure that &#8216;Star Trek&#8217; goes by the rules of normal sequels. I think each movie stands on its own, because it&#8217;s a unique franchise,&#8221; said Don Harris, Paramount&#8217;s head of distribution. &#8220;My goal was always that we grow the franchise. We&#8217;re clearly seeing by today&#8217;s numbers that the movie is being embraced on a worldwide basis in a way we&#8217;ve never seen before.&#8221;
Harris said that domestically, &#8220;Into Darkness&#8221; finished its first weekend 6 percent ahead of revenues for 2009&#8217;s &#8220;Star Trek,&#8221; which got a head-start with $4 million in Thursday night previews to give it a $79.2 million haul through the first Sunday.

$70.6M for ‘Trek’ falls short of hopes