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<p>PLAINS TWP. &#8212; The idea just isn&#8217;t to sell one vehicle to one person. It has to be done the correct way.</p><p>Do it right and that customer might be back to buy another. And then another. And perhaps another.</p><p>Coccia Ford Lincoln, located at the junction of Route 315 and East Main Street, has been following that philosophy for decades. Customer service &#8212; before, during and after the sale &#8212; put Coccia atop the Best New Truck Dealership in the Times Leader Readers&#8217; Choice Awards.</p><p>&#8220;We try to satisfy as many customers as we can,&#8221; said Greg Martin, general manager at Coccia. &#8220;We try to be fair, we try to be honest, we try to accommodate them in any way we can.&#8221;</p><p>Coccia is also one of the top dealers in repeat customers. Martin said the top-10 percent includes dealers with at least a 68-percent return rate and Coccia is at 73 percent.</p><p>&#8220;We&#8217;re way over the zone for the top-10 percent,&#8221; Martin said.</p><p>The local award wasn&#8217;t the only one this month for Coccia. It also received the highest honor from the corporate headquarters.</p><p>&#8220;We just found out this week we won the President&#8217;s Award for both Ford and Lincoln. They&#8217;re two separate franchises,&#8221; Martin said. &#8220;That&#8217;s very rare because it&#8217;s very hard to win the award. It&#8217;s based on customer satisfaction in both sales and service. What Ford does is they send out surveys to every customer that comes in for sales and every customer who comes in for service. Then they total up all the scores and have a ranking system.</p><p>&#8220;The top dealers in the country win the President&#8217;s Award. We now won it 11 times. And it&#8217;s very rare to win it from both Ford and Lincoln.&#8221;</p><p>The staple of Coccia&#8217;s Ford truck fleet is the F-150 pickup, the best-selling truck in the United States in 2015. The F-150 has claimed that distinction for 39 consecutive years, so it&#8217;s no surprise it also leads Coccia&#8217;s truck sales. The Escape has also sold well even after a radical design change for 2014 which saw the SUV transformed from a somewhat boxy shape to a sportier appearance.</p><p>Coccia started out in Luzerne on a small strip of land on Main Street where Nicholas Wyoming Valley Truck Sales is now located. It moved to its present location about 20 years ago. The 10-acre facility has over 400 cars and trucks &#8212; both new and used &#8212; on its lot.</p><p>&#8220;We&#8217;re a family owned business,&#8221; said Martin, who has been with Coccia for 25 years. &#8220;I&#8217;m sure some of our success is because of that.&#8221;</p><style>
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<div class="neCaption">Greg Martin, general manager Coccia Ford in Plains Township, shows off a Ford F-150 pickup truck. </div></div><div class="metaInfo"><photo0>https://www.timesleader.com/wp-content/uploads/2016/03/web1_TTL032616BestTruckDealer.jpg</photo0><caption0>Greg Martin, general manager Coccia Ford in Plains Township, shows off a Ford F-150 pickup truck. </caption0><photoCredit0>Clark Van Orden | Times Leader </photoCredit0></div></div>
<div class="metaInfo"><bylineMeta><p>By John Erzar</p><p>jerzar@www.timesleader.com</p></bylineMeta></div><div class="metaInfo"><shirttailMeta><p>Reach John Erzar at 570-991-6394 or on Twitter @TLJohnErzar</p></shirttailMeta></div>

Coccia Ford Lincoln is best in eyes of Times Leader readers