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<p>NEW YORK (AP) &#8212; Shares in Avon Products plunged 20 percent as sales at the cosmetics company continued a long slide and the number of people selling them declined.</p><p>There were 2 percent fewer people selling Avon products during the quarter.</p><p>Sales have declined every year since 2012, and fell 8 percent in 2016.</p><p>For the fourth quarter, Avon reported a loss of $10.7 million, or 4 cents per share.</p><p>Adjusted for expenses, the company made one penny per share, far worse than the per-share earnings of 9 cents that Wall Street had expected, according to a survey by Zacks Investment Research.</p><p>Its revenue of $1.57 billion was just short of the $1.6 billion industry analysts had projected.</p><p>In early 2016, the company initiated a three-year plan to revitalize the brand and cut costs. In March, it announced 2,500 job cuts and said that it would move its headquarters from New York to Great Britain.</p><p>On Thursday, Avon said that it had realized an estimated $120 million of savings last year. It said that it exceeded its goal of cutting $250 million in debt by $10 million.</p><p>For the year, the company reported that its loss narrowed to $107.6 million, or 29 cents per share. Revenue was $5.72 billion.</p><style>
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<div class="neCaption">Specialist Ronnie Howard works under the Avon logo on the floor of the New York Stock Exchange last year. On Thursday, Avon Products Inc. is reporting a loss of $10.7 million in its fourth quarter. </div></div><div class="metaInfo"><photo0>https://www.timesleader.com/wp-content/uploads/2017/02/web1_115086112-6fc83e0c33124435a06cf1575866e260.jpg</photo0><caption0>Specialist Ronnie Howard works under the Avon logo on the floor of the New York Stock Exchange last year. On Thursday, Avon Products Inc. is reporting a loss of $10.7 million in its fourth quarter. </caption0><photoCredit0>Richard Drew | AP Photo </photoCredit0></div></div>
<div class="metaInfo"><bylineMeta><p>Associated Press</p></bylineMeta></div>

Declining sales force, revenue send Avon shares tumbling