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<p>NEW YORK (AP) &#8212; Kellogg&#8217;s CEO is retiring and will be succeeded by an executive from a vitamin and protein bar company, as packaged food makers try to keep customers who are looking for healthier products.</p><p>The maker of Frosted Flakes, Pop-Tarts and Eggo waffles said Chief Executive John Bryant will be replaced by Steven Cahillane, an executive from The Nature&#8217;s Bounty Co. That company makes Balance bars, Solgar supplements and Ester-C vitamins.</p><p>Cahillane will start as CEO next week and will join the company&#8217;s board. Bryant, 51, will remain executive chairman of the board until March, when Cahillane will take over that role. Cahillane, 52, has also worked at Coca-Cola Co. and beer maker AB InBev.</p><p>Kellogg has struggled to make its cereals and snacks more appealing to those seeking to avoid processed food. Its revenue has fallen every year since 2013.</p><p>Bryant said Cahillane&#8217;s experience at Nature&#8217;s Bounty would help Kellogg adjust to consumers&#8217; demand for healthier food, but that it wouldn&#8217;t apply to all of Kellogg&#8217;s products.</p><p>&#8220;I think in our cereal business, health and wellness is important,&#8221; Bryant said. &#8220;The snacks business is more about indulgence and taste.&#8221;</p><style>
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With eye on healthy eating, Kellogg’s makes CEO hire