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Swedish metal band Ghost to perform at F.M. Kirby Center in Wilkes-Barre

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Excel: Tess Edwards

<p>NEW YORK (AP) &#8212; IHOP, which teased a name change to IHOb earlier this month, says the &#8220;b&#8221; is to promote its burger menu.</p><p>The pancake chain has been coy about whether the name flip is permanent, saying Monday that it was &#8220;for the time being.&#8221; Pressed for details, the company would not give an end date for IHOb but referred to the &#8220;tongue-in-cheek name change&#8221; and said it was tied to the summer burger promotion.</p><p>The company known for breakfast already had burgers on the menu, but is adding a line made of Black Angus ground beef. It started using the IHOb name on social media, on its website and for in-store promotions.</p><p>The hints of a name change had spurred guesses on social media &#8212; and some disappointment Monday at the reveal.</p><style>
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<div class="neCaption">FILE- This May 11, 2017, file photo shows an IHOP sign at a restaurant in Hialeah, Fla. IHOP, which teased a name change to IHOb earlier this month, says the &#x201c;b&#x201d; is to promote its burger menu. 
The pancake restaurant has been coy about whether the name change is truly permanent, saying Monday, June 11, 2018, that the change was &#x201c;for the time being.&#x201d; (AP Photo/Alan Diaz, File)</div></div><div class="metaInfo"><photo0>https://www.timesleader.com/wp-content/uploads/2018/06/web1_120628101-34287bf855384430a2b969e8b8874571.jpg</photo0><caption0>FILE- This May 11, 2017, file photo shows an IHOP sign at a restaurant in Hialeah, Fla. IHOP, which teased a name change to IHOb earlier this month, says the &#x201c;b&#x201d; is to promote its burger menu. 
The pancake restaurant has been coy about whether the name change is truly permanent, saying Monday, June 11, 2018, that the change was &#x201c;for the time being.&#x201d; (AP Photo/Alan Diaz, File)</caption0><photoCredit0></photoCredit0></div></div>

After teasing a name change, IHOP says “b” is for burgers